Rob Strasser Wikipedia, Nike, Net Worth, Daughter, Wiki
Rob Strasser Wikipedia, Nike, Net Worth, Daughter, Wiki – The first edition of this tale appeared in January 2023. After the premiere of “Air,” a film about how Nike signed Michael Jordan, in April 2023, it was republished.
The 1977 memo is referenced frequently in the movie, including as a poster in Phil Knight’s office. Despite being a fundamental Nike corporate document, employees there can’t recall ever seeing it displayed in poster form. Nike was at a turning point in 1977.
Thanks to “Air,” the 1977 Nike memo that urged employees to “fight the law” and labels personal ambition a “danger” is receiving new attention.
The business, which was still known as Blue Ribbon Sports at the time, was expanding but had previously been expelled from two banks and hadn’t yet introduced its ground-breaking Air trainers. Basketball in high school was still being played by Michael Jordan.
$28.7 million in sales that year. There were less than 1,000 employees in the company. It hadn’t gone public yet, and it wasn’t even close to the blue-chip, $46.7 billion, 79,000-employee behemoth it is now.
The government had just claimed that the company owed it $25 million in unpaid duties on trainers, which, according to cofounder Phil Knight’s autobiography, would have put the corporation “out of business.”
Rob Strasser, a Nike executive, sat down and hammered out a passionate list of 10 “principles” against that us-versus-the-world backdrop. These principles range from “Break the rules; fight the law,” to “It won’t be pretty.” The list, which encapsulates the competition and irreverence of early Nike employees, is once more trending on social media.
Memorandum recalls Nike’s early years of competition with bigger rivals, particularly Adidas.
For his work during Nike’s spectacular early years and for establishing Adidas in the United States—work that resulted in a falling out with Knight—Strasser is one of the most significant executives in the history of the industry.
The Loeb Award-winning article about Strasser was published in 1985 by Willamette Week, the hometown alternative newspaper of the company, under the banner “The man who saved Nike.” Employees naturally made fun of the news by wearing t-shirts with Strasser’s picture on them.
Knight is frequently wrongly credited with writing the memo, a misconception that Nike historian emeritus Scott Reames clarified in a recent LinkedIn post.
Reames described the list as “raw,” evoking memories of the company’s scruffy early years when it had to “Live off the Land” and compete against much larger rivals, most notably Adidas – “This is as much about the battle as about business.”
According to Reames’ LinkedIn post, Strasser was concerned that too many employees had forgotten Nike’s core principles. Reames received responses from several former Nike employees who claimed to still possess the original document.
“For people to save a document that wasn’t an official Nike decree, or put it on a poster – for them to save it for 40-some odd years, that speaks for itself,” Reames told Insider. According to Jana Panfilio, the memo resonates with the common goal that has shaped Nike’s culture.
The 1985 report quoted Knight as saying of Strasser, “He can get a message across without a lot of memos,” referring to his outgoing, intense, and “fill the room” demeanour.
A former Nike employee told Willamette Week for the same story that “Nike is the Miami Vice of the fitness business and Strasser is the keeper of the flame.”
In 1980, Nike went public. Since Strasser’s explosion of memo-writing productivity, revenue had risen to $270 million. For $9 million, the customs dispute was resolved.
In his memoir, Knight said, “I wish Strasser and I had patched things up before he died, but I don’t know that it was possible.” “We were both bad at forgiving, and we were both born to compete.”
Nike unveiled a collection of 11 corporate “Maxims” in 2001. The corporation changed the Maxims in 2018 and reduced the list to five. One of them is “Be on the offence, always,” a clear reference to Strasser’s list and a Nike executive favourite.